Latest issue #2/2010

Malt production and market
The malt market has seen fundamental changes which was a joint action of many factors first leading to its growth and then to its abrupt collapse. The main tendency of 2008 was development of brewing companies’ own raw materials base and reduction in volumes of malt being sold and bought. In 2009 there were structural changes i.e. the list of the main suppliers became longer and they got more customers.
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Promotion actions of brewing companies
In the conditions of market shrinking the brewing companies opted for quite a straightforward consumer enticing i.e. promotion actions. The producers often propose the customers to capitalize their loyalty to beer brands. However what benefit can a promotion campaign give and how do we organize the right promotion? Last year agency Bojole research started a comprehensive research of brewers’ promotional activity. The results showed that the budget of the promotional action plays an important but the decisive role for sales growth. Research director Bojole research Olga Makarova has analyzed the effectiveness of promotion actions carried out by brewers in 2009, and has given several recommendations on promotion action planning.
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Companies and brands positions
The big brewing companies had to restructure their marketing strategies answering to market demands. It is interesting to compare the changes in companies’ market positions to their branding activity.
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#1/2010

Russia. The Catalogue of Brewing Industry Enterprises

473 Beer producers
The characteristics of the regions

Central Region (with Google translator)
Northwest Region (with Google translator)
Southern Region (with Google translator)
Volga Region (with Google translator)
Ural Region (with Google translator)
Siberia Region (with Google translator)
Far East Region (with Google translator)
 

#4/2009

Small brewing scale
Minibreweries account for about 0.8% of Russian beer production, restaurant breweries – for about 0.2%. Do we really have to consider such a small market segment? Yes we do, since the customers are gaining distinct interest for natural, draught and original. In case minibreweries focus on these qualities of the production and encourage beer patriotism. they will be able to compete with the federal companies. Certainly only provided the latter do not do the same thing.
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The leading producers of the minibreweries (read with Google translator)

Vasileostrovskaya brewery (read with Google translator)

Admiral Kolchak (read with Google translator)

#3/2009

Russia: results of 2008, trends of 2009
The brewing industry and market continue growing, in spite of the consumption decline. During the first half year the market has grown by 8-10% in monetary terms and can reach the level of 500,000 mln. ruble by the end of the year. The ruble stabilization and malt price fall are to positively effect the companies’ profitability. Besides, the market leaders worked hard at costs cutting, developing the resource base and optimizing production and logistics. Since the year start, Efes and «Baltika» have been showing the best dynamics. But unlike the past years, only regional breweries can boast of beer output growth.

Ukraine: market structure
Early in 2008 there were expectations of beer market moderate growth while its development tendencies were quite positive but the year ended with decline and instability. The turning period for the whole Ukrainian economy “October-November” 2008 has changed the trends which had existed previously. We analyzed all the aspects of market development and companies’ competitive positions before and after the economy crisis onset.  

Belarus: investments into the perspective
In spite of the serious setback of production, a row of companies managed to succeed at the Belarus market. Notwithstanding the import growth resumption, alteration of consumer’s preference and state regulation still allow the national producers to develop. Besides a host of investment projects, targeted at production expansion, design improvement and distribution chain development have been completed or are being carried out by Belarus brewers.

Kazakhstan: industry and market economy
Since the beginning of 2008 the brewing industry has been exhibiting a fluctuating growth dynamics though in other countries of Eastern Europe beer production was still growing slowly. The protracted production setback and transition from beer market stagnation to recession were caused by government regulation, economy crisis and poor weather.

Read latest news of Eastern Europe beer markets (with Google translator)

Latest beer statistics of Russia, Ukraine, Byelorussia, Kazakhstan

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