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• Russia: results of 2011, forecast for 2012
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18-05-2012 05:59
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3-2010

Published 9.10.2010 at 23:19.

Beer market of Russia 2010 The brewing industry development and the dynamics of the Russian beer market in 2010 have been considerably different from other regions of Eastern Europe. While the markets of Ukraine, Kazakhstan, and Belarus started going out of the recession, Russia saw one more curve down and Russian brewing companies have reduced their sales both by volume and by value. There was a detention of recession as negative consequences of the economic crisis were aggravated by a sudden fall of beer affordability. This was caused by excise rate growth which has risen by 200% to 9 rubles per 1 liter since January 2010.  The branch economy: dramatic excise change Raw materials markets Market segmentation Beer sorts Companies’ positions    Carlsberg   AB InBev   Heineken   Efes   SABMiller  Read this article Beer market of Ukraine 2010 In 2010 the Ukrainian beer market has stabilized but the recession changed the sale structure of the leading producers notably. The market has become more polarized and dynamic, we saw new economy and premium brands. The leaders’ reaction to the trends were different which yielded different results, and in general small breweries showed a good sale increase. The market analysis Leading brands Companies’ positions    AB InBev    Carlsberg Group    Obolon ltd    SABMiller Independent manufacturers  Read this article  Miass Machine-Building Plant: Individual approach and traditional quality  Miass Machine-Building Plant was known as a defense industry enterprise before 90th. But the development of mini brewery market gave a start for applying high-end technologies and high-precision equipment in producing reliable breweries of high quality. Recently the company has celebrated 20-year anniversary of successful work on the Russian brewery equipment market. Mr. Sergey Bobin, the specialist having 20-year experience of working at breweries and Chief of MMZ brewery design department, tells about the company.  Read this article American Craft Beer Not a very long time ago the USA had a beer market completely dominated by large companies. Small brewers’ efforts were not even considered as commercial projects and existed only thanks to their enthusiasm. Their development was organic – the microbreweries saw a period of boom, the awkward age crisis and now it is experiencing a new curve of growth. The economic recession has only slowed down the dynamics of the craft beer sales, but it did not stop the craft breweries from taking a small share away from the large companies. Matthew Brynildson, of Firestone Walker Brewing Company, – one of the well-known “enthusiastic brewers” of the first wave is sharing his analysis of the development of the microbreweries and craft beer market in the USA. We got the impression that the processes the USA apply for our area as well.  Read this article

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