Small Scale Breweries in Russia: projects 2002-2011
Background
Economical “portrait” of a minibrewery
Projects of equipment importers 2002-2011
  Zip Technologies
  Salm
  Destila
  Techimpex
  JBT Brautechnik
  Kaspar Schulz
  Agrometal
  PSS Svidink
  Mavim
  M.B.S. Mini Brewery System
  MBA 21 Trading
  B-Kontakt
  Other manufacturers of minibreweries

Ukrainian beer market 2011
Consolidating the progress
Market segmentation by price
Market segmentation by package
The positions of the leading companies
  AB InBev
  Carlsberg
  Obolon
  SABMiller
Mergers and Acquisitions

Analysis of import beer market in Russia

Russia as the world importer of beer
The development of beer import in Russia
Regulation of beer import in Russia
Import beer consumers
The structure of import beer market
Main countries — beer importer
  Beer from near-abroad countries
   Beer from Ukraine
   Beer from Belarus

  Beer from the European Union
   Beer from Czech Republic
   Beer from Germany
   Beer from Belgium
   Beer from Finland
   Beer from UK
   Guinness and Grolsch
  Beer from Asian countries

170 leading import brands: producer, main traders, volumes

Rifing: Rise in Profitability of Brew House Works 

Ukraine. The Beer Market Analysis
Prices and price segments
Companies and brands positions
The regional picture of beer consumption

New horizon of “Miller Brands Ukraine”

Barley and malt: review of 2010, trends of 2011
Malt: still at the bottom
Barley: waiting for new harvest
The leading producers

Russia: results of 2010, forecast for 2011
Beer production and market in figures
Beer production and sales in regions
Positions of companies
Forecast for 2011

Beer market: interactive review
Too much regulation
Companies’ activity
Estimation procedure

Beer tasting in different situations
Introduction
Part 1. Buyer behavior
Part 2. Beer tasting
General conclusions

Kvass production and market in Russia
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Catalogue of Russian Kvass Producers
The leading kvass producers in Russia. Registration data, addresses, management and sale proceeds in 2007-2009. 130 enterprises in list.
Central region
Northwest region
South region
North-Caucasian region
Volga region
Ural region
Siberian region
Far East region
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International Conference ZIP Brew World 2010
From 15 to 17 of October “Juzovsky Brewery” in Donetsk hosted The First International Conference ZIP Brew World. Brewing experts from Europe and CIS countries took part in the event.
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The Survey of Beer Consumption in Ukraine
In August 2010 company GFK Ukraine carried out a comprehensive survey of public opinion and received very interesting to our mind results concerning beer consumption in Ukraine. On the basis of the survey data one can do comparative analysis of consumers by age and gender as well as by the region they live in and the income level. The goal of the survey is to study the attitude to beer and its consumption peculiarities in Ukraine. We publish the presented results unexpurgated.
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Beer market of Russia 2010
The brewing industry development and the dynamics of the Russian beer market in 2010 have been considerably different from other regions of Eastern Europe. While the markets of Ukraine, Kazakhstan, and Belarus started going out of the recession, Russia saw one more curve down and Russian brewing companies have reduced their sales both by volume and by value. There was a detention of recession as negative consequences of the economic crisis were aggravated by a sudden fall of beer affordability. This was caused by excise rate growth which has risen by 200% to 9 rubles per 1 liter since January 2010. 

The branch economy: dramatic excise change
Raw materials markets
Market segmentation
Beer sorts
Companies’ positions 
  Carlsberg
  AB InBev
  Heineken
  Efes
  SABMiller 
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Beer market of Ukraine 2010
In 2010 the Ukrainian beer market has stabilized but the recession changed the sale structure of the leading producers notably. The market has become more polarized and dynamic, we saw new economy and premium brands. The leaders’ reaction to the trends were different which yielded different results, and in general small breweries showed a good sale increase.

The market analysis
Leading brands
Companies’ positions
   AB InBev
   Carlsberg Group
   Obolon ltd
   SABMiller
Independent manufacturers 
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 Miass Machine-Building Plant: Individual approach and traditional quality 
Miass Machine-Building Plant was known as a defense industry enterprise before 90th. But the development of mini brewery market gave a start for applying high-end technologies and high-precision equipment in producing reliable breweries of high quality. Recently the company has celebrated 20-year anniversary of successful work on the Russian brewery equipment market.
Mr. Sergey Bobin, the specialist having 20-year experience of working at breweries and Chief of MMZ brewery design department, tells about the company. 
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American Craft Beer
Not a very long time ago the USA had a beer market completely dominated by large companies. Small brewers’ efforts were not even considered as commercial projects and existed only thanks to their enthusiasm. Their development was organic – the microbreweries saw a period of boom, the awkward age crisis and now it is experiencing a new curve of growth. The economic recession has only slowed down the dynamics of the craft beer sales, but it did not stop the craft breweries from taking a small share away from the large companies.
Matthew Brynildson, of Firestone Walker Brewing Company, – one of the well-known “enthusiastic brewers” of the first wave is sharing his analysis of the development of the microbreweries and craft beer market in the USA. We got the impression that the processes the USA apply for our area as well. 
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Malt production and market
The malt market has seen fundamental changes which was a joint action of many factors first leading to its growth and then to its abrupt collapse. The main tendency of 2008 was development of brewing companies’ own raw materials base and reduction in volumes of malt being sold and bought. In 2009 there were structural changes i.e. the list of the main suppliers became longer and they got more customers.
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Promotion actions of brewing companies
In the conditions of market shrinking the brewing companies opted for quite a straightforward consumer enticing i.e. promotion actions. The producers often propose the customers to capitalize their loyalty to beer brands. However what benefit can a promotion campaign give and how do we organize the right promotion? Last year agency Bojole research started a comprehensive research of brewers’ promotional activity. The results showed that the budget of the promotional action plays an important but the decisive role for sales growth. Research director Bojole research Olga Makarova has analyzed the effectiveness of promotion actions carried out by brewers in 2009, and has given several recommendations on promotion action planning.
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Companies and brands positions
The big brewing companies had to restructure their marketing strategies answering to market demands. It is interesting to compare the changes in companies’ market positions to their branding activity.
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Russia. The Catalogue of Brewing Industry Enterprises

473 Beer producers
The characteristics of the regions

Central Region  (with Google translator)
Northwest Region  (with Google translator)
Southern Region  (with Google translator)
Volga Region  (with Google translator)
Ural Region  (with Google translator)
Siberia Region  (with Google translator)
Far East Region   (with Google translator)

Small brewing scale
Mini-breweries account for about 0.8% of Russian beer production, restaurant breweries – for about 0.2%. Do we really have to consider such a small market segment? Yes we do, since the customers are gaining distinct interest for natural, draught and original. In case minibreweries focus on these qualities of the production and encourage beer patriotism. they will be able to compete with the federal companies. Certainly only provided the latter do not do the same thing.
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The leading producers of the mini breweries (read with Google translator)

Vasileostrovskaya brewery (read with Google translator)

Admiral Kolchak  (read with Google translator)

Announcement

Russia: results of 2008, trends of 2009
The brewing industry and market continue growing, in spite of the consumption decline. During the first half year the market has grown by 8-10% in monetary terms and can reach the level of 500,000 mln. ruble by the end of the year. The ruble stabilization and malt price fall are to positively effect the companies’ profitability. Besides, the market leaders worked hard at costs cutting, developing the resource base and optimizing production and logistics. Since the year start, Efes and «Baltika» have been showing the best dynamics. But unlike the past years, only regional breweries can boast of beer output growth.
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Ukraine: market structure
Early in 2008 there were expectations of beer market moderate growth while its development tendencies were quite positive but the year ended with decline and instability. The turning period for the whole Ukrainian economy “October-November” 2008 has changed the trends which had existed previously. We analyzed all the aspects of market development and companies’ competitive positions before and after the economy crisis onset. 
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Belarus: investments into the perspective
In spite of the serious setback of production, a row of companies managed to succeed at the Belarus market. Notwithstanding the import growth resumption, alteration of consumer’s preference and state regulation still allow the national producers to develop. Besides a host of investment projects, targeted at production expansion, design improvement and distribution chain development have been completed or are being carried out by Belarus brewers.
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Kazakhstan: industry and market economy
Since the beginning of 2008 the brewing industry has been exhibiting a fluctuating growth dynamics though in other countries of Eastern Europe beer production was still growing slowly. The protracted production setback and transition from beer market stagnation to recession were caused by government regulation, economy crisis and poor weather.
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